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When you use NFC, you receive information, just like a QR code. Not every smartphone has an NFC scanner, and the NFC tags you scan are not free.
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A QR code must always be fully visible to the scanner.Ī Near Field Communication chip (NFC) allows your customers to pay with their mobile or debit card contact free. A barcode scanner only needs a couple of millimetres of the label to scan the entire barcode. On narrow or rounded objects a barcode is more practical. Barcoding systems are often used in warehouses, for stock control. And it usually requires a barcode scanner. A barcode contains less information than a QR code. For example, if you want to receive information as well as give it. In those cases, you may want to reconsider and hand out an ‘old-fashioned’ business card or flyer.Īnd there are other technologies you can use to establish a link with your customer. And a QR code is no use without a mobile internet connection, because your customer will not be able to visit the website the code links to. tl).Ī QR code is less effective in the dark, because the code is harder to scan. A suspicious link usually has a strange name, or an extension you did not expect (instead of. Does the address look suspicious, or is it a different one from what you expected? Then do not click on it. So, make sure you keep an eye on your QR code. “If you put up a QR code in your store or on your terrace, a criminal can put their own QR code on top of it.” Once customers scan that code, they land on an unsafe url.
“ Fraudsters can use your QR codes to cheat people”, Klaver warns.
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Free QR code generator websites are just as safe as paid services. “If the target of your QR code is above board, it should be safe to use. What matters is where the QR code takes you. “It is important to remember that the black-and-white pixels in a QR code are not good or bad”, says security expert Jeroen Klaver of KPN Security. Free QR code generators are just as good as paid ones How do you know that the QR code you are using is safe? 1.
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Make a QR code for free on one of these websites: And include a call to action, like ‘Watch this tutorial’. For example, by putting your logo in the centre of the code. Make the QR code attractive, so that it invites customers to scan it. Always link to a mobile website that shows well on a smartphone display. Will they scan this code? A QR code on a poster will reach a different audience than a door-to-door flyer. Who do you want to reach by using a QR code? Put yourself in your target audience’s shoes. A QR code on your business card will most likely link to one of your social media channels, like Twitter. What will you use the QR code for? What is the message you want to convey? For example, if a customer sees a QR code on the tag of a product in your shop, they will expect to get more product information. Omnisense Communicatie & Marketing owner Frans Hendrikx gives a few general pointers for making a QR code. This will help you find out if your QR code reaches its targets. Do you have access to data about the use of your QR code? For example, how often, where, when, and with which device your QR code is scanned.Is scanning the QR code free? Sometimes, only the first few scans are free, and you have to start paying per scan after that.Do the QR codes you make remain valid? For some generators, the QR code expires after a while and stops working.Which is the best choice for you? Your specific situation and targets can help you choose. There are several QR code generator websites. So, if you do decide to start making your own QR codes, use them in a safe manner. There was an increase in QR code fraud (in Dutch) in 2020, compared to previous years.
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However, there is little know-how (in Dutch) on how to use QR codes safely. In some restaurants and bars, guests order using a QR code, solving the current staff shortage (in Dutch). For instance, they can use QR codes to pay with their mobile: quick and easy. QR codes make doing business easier for your clients. Lately, QR codes have been used mostly for the corona entry pass. In this article, QR expert Frans Hendrikx gives you some pointers, and security expert Jeroen Klaver tells you how to use QR codes safely. There are several free online tools you can use. Do you want to start using QR codes for your business? You can make them yourself.